Kajian Ekonomi dan Bisnis

PENGARUH REPUTASI UNDERWRITER, REPUTASI AUDITOR, LEVERAGE, PROFITABILITAS LIKUIDITAS, UKURAN PERUSAHAAN, LIFE STAGE PERUSAHAAN TERHADAP UNDERPRICING SAHAM PADA IPO DI BEI

Dian Retnaningdiah -, Retno Kurnianingsih, Reza Widhar Pahlevi — Wed, 19 Jun 2024 00:00:00 +0000

In Indonesia Stock Exchange, there is often an initial price of the shares offered is lower than the price on the first day of secondary market that called underpricing. This empirical study aimed to examine the effect of Underwriter Reputation, Auditors Reputation, Leverage, Profitability, Liquidity, firm size, and life stage of the firm on stock underpricing of initial public offering on the Indonesia Stock Exchange. Which methode used in these research is non probablity with purposive sampling.The population in this study is a company listed on the Indonesia Stock Exchange, with the periods of sampling is the year 2020 to 2023, obtained as many samples 57 emiten (companies) out of a population of 57 emiten. These research was conducted with using multiple linear regression analtysis with a significant level 5%.

The results show the variables Underwriter Reputation and Auditor Reputation have no significant effect on underpricing. Leverage variable positive and significant effect on the Underpricing. While variable profitability, Liquidity, firm Size, and life stage of the firm significantly and negatively related to the underpricing IPO shares on the Indonesia Stock Exchange.

Keywords: Reputasi Underwriter, Reputasi Auditor, Leverage, Profitabilitas, Likuiditas, Ukuran Perusahaan, dan Life Stage Perusahaan Underpricing Saham, IPO, Bursa Efek Indonesia

PENGARUH LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK

Rini Susilawati Zaenal, Wendri Sukmarani — Wed, 19 Jun 2024 00:00:00 +0000

The goal of this research is to determine the influence of the halal label on cosmetic purchasing decisions within the STIE Nusa Megarkencana Yogyakarta employee environment. This research variable uses three variables, namely two independent variables, namely; Halal Label (X1) and Product Quality (X2) and Purchasing Decisions as independent variables (Y). The population in this research is STIENUS students, especially the class of 2023/2024 as consumers who buy halal certified cosmetic products. The sampling technique used purposive sampling and a research sample of 50 respondents was obtained. The method used is a quantitative research method. Based on the results of this research, the Halal Label and Product Quality variables are the variables that have a dominant influence on the cosmetic purchase decision variable for consumers at STIE Nusa Megarkencana Yogyakarta. It is proven by the descriptive results that halal labels have a significant influence on purchasing decisions. From the results of the F test it can be concluded that there is a simultaneous and significant influence of the halal label and product quality on purchasing decisions. The results obtained were a coefficient of determination or (R2) of 18%. This means that 18% of the variation in changes in the ups and downs of purchasing decisions is due to the halal label variable. and product quality, while the remaining 82% is caused by other factors not analyzed in this research

Keywords: halal, product quality, purchasing decisions

PENGARUH KOMITMEN CSR TERHADAP LOYALITAS KONSUMEN MELALUI KEPERRCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Nasabah Bank Rakyat Indonesia)

Abdul Hadi H, Iin Apriliana, Junaidi Affan — Wed, 19 Jun 2024 00:00:00 +0000

In the era of advanced and modern globalization, people are required to be more selective in choosing banking products. On the other hand, banks must be able to maintain their marketshare. One way to seize the market is with CSR programs. BRI as one of the largest banks in Indonesia has a CSR program with the hope of increasing customer loyalty. The purpose of this study is todetermine the influence between CSR commitment to consumer loyalty through trust intervening variables.This study used quantitative methods with the research population of BRI customers. This study has several variables, namely the influence of CSR commitment (X) as an independent variable, consumer loyalty (Y) as a dependent variable, and trust as a mediating or intervening variable. This research involved 150 BRI customer respondents in Klaten Regency. Based on the results of hypothesis testing, it can beconclude dthat: 1) CSR commitment has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.164 and a C.R. value of 2.117. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.034 (p < 0.05). 2) Trust has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.740 and a C.R. value of 7.799. The significance test between variable (Z) and variable (Y) shows a probability valueof 0.000 (p < 0.05). 3) CSR commitment has a direct effect on Trust with an estimate regression weight coefficient value of 0.726 and a C.R. value of 7.931. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.000 (p < 0.05). 4) the effect ofthe mediation variable was tested usingthe Sobel test with t calculated resultsof 2.031 > 1.96 with a signification level of 0.000 < 0.05. These results show that variable (X) has a positive influence on variable (Y) and mediating variable has a positive and significant influence on variable (X) and variable (Y). So, CSR commitment can affect consumer loyalty through intervening variables, namely BRI customertrust.

Keyword : Li festyle, consumer buying interest, trend, product knowledge.

PENGARUH BEBAN KERJA, LINGKUNGAN KERJA DAN KOMITMEN TERHADAP KINERJA PEGAWAI PADA BIDANG KEPEGAWAIAN LEMBAGA PEMASYARAKATAN KELAS IIA YOGYAKARTA

Ary Subiyantoro, Reska Rahmatia — Wed, 19 Jun 2024 00:00:00 +0000

This writing aims to find out how workload, work environment and commitment influence employee performance in the staffing sector at class IIa Yogyakarta correctional institutions. Data analysis techniques use validity tests, reliability tests, multiple regression analysis, f tests and t tests. Based on the research results, the multiple regression equation Y = -3.736 + 0.371X1 + 0.233X2 + 0.455X3 shows that there is an influence between workload, work environment and commitment on employee performance in the staffing sector at the Yogyakarta class IIa Correctional Institution. From the results of the coefficient of determination test, it shows that the R Square is 0.836. This means that the magnitude of the influence of workload, work environment and commitment variables on employee performance in the staffing sector at Yogyakarta class IIa correctional institutions is 83.6%, while the remaining 16.4% must be explained by other causal factors originating from outside the regression method. This.

ANALISIS KETERTARIKAN KONSUMEN MELALUI PROMOSI MEDIA SOSIAL INSTAGRAM PADA PRODUK IGOOD COFFEE

Kuswadi Rustam Rustam, Risti Setyo Rahmawati, Ch. Dini Eka Handayani — Wed, 19 Jun 2024 00:00:00 +0000

The presence of digital technology has made it easier and faster to provide services to the public, especially in obtaining the business products they want. For business people, social media is an easy and cheap way to expand market reach. Especially related to product offering efforts, especially promotional efforts, apart from having a very wide reach, social media also almost everyone has communication tools, especially smartphones. Likewise with Igood Coffee, a company that produces robusta coffee drinks with several robusta coffee variants that it produces. The use of technology for Igood Coffee has been used as a marketing strategy, especially in terms of promotion via Instagram media as its mainstay. This is because according to Indonesia.id 2021, Instagram is the 3rd most popular media. On this basis, research was conducted on Consumer Interest Analysis through Instagram Social Media Promotion for Igood Coffee Products with a problem formulation of the extent of social media relationships (content creation, content sharing, connecting, community). bulding) and whether it influences buying interest. Meanwhile, the aim is to determine the relationship between social media (content creation, content sharing, connecting and community building) and to determine its influence on purchasing interest. The research method uses the correlation technique used is product moment correlation, by comparing the probability results of the correlation coefficient r (xy) with a significant level. The results of the discussion showed that Igood Coffee and Community Building had a significant effect on interest in purchasing products. Meanwhile, Content Creation, Content Sharing, Connecting and Community Building simultaneously can also have a positive and significant effect.

Keywords: promotion, digital marketing, social media, buying interest

PENGARUH SISTEM PEMBELAJARAN, SISTEM INFORMASI, MUTU PELAYANAN, DAN FASILITAS KAMPUS TERHADAP TINGKAT KEPUASAN MAHASISWA STIE SBI YOGYAKARTA SELAMA MASA PANDEMI COVID-19

Surawan Surawan, Bayu Waskita Aji Hutama — Wed, 19 Jun 2024 00:00:00 +0000

This study aim for determine and analyze the effect of learning system, information system, service quality, and campus facilities to satisfaction students level of STIE SBI Yogyakarta during the COVID19 pandemic period. This Study use quantitative method with technique data analize using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test , f test , and coefficient determinations test by using SPSS 21.0 application for windows . Population on this study is active Student of the Indonesian Business Solutions School of Economics, Yogyakarta teaching year 2022/2023 as many as 623 people. Technique of sample taking by proportional random sampling method with slovin formula amount as many as 86 people. Data collection technique using questionnaire. Results of this study indicate that : (1) learning system influential positive And significant to satisfaction student; (2) information system influential positive And significant to satisfaction student; (3) service quality influential positive And significant to satisfaction student; (4) campus facilities influential positive And significant to satisfaction student. Learning system, information system, service quality, and campus facilities own influence positive And significant in a manner together to satisfaction students level of STIE SBI Yogyakarta during the COVID19 pandemic..

Keywords : Learning System, Information System, Service Quality, Campus Facilities, Student Satisfaction.

PENGUNGKAPAN ENVIRONMENTAL, SOCIAL DAN GOVERNANCE DALAM MENINGKATKAN NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN TERDAFTAR DI BURSA EFEK INDONESIA

Fiki Kartika, Faza Hudaya, Cesilia Arum Septianingsih — Wed, 19 Jun 2024 00:00:00 +0000

Economic development in Indonesia continues to increase, and demand has also responded well. Even though not many companies have made Environmental, Social, and Governance (ESG) disclosures, understanding regarding the investment community continues to increase. ESG can be used as a standard for companies to implement policies that align with environmental, social, and governance concepts. This research to determine the influence of ESG on company value which is moderated by dividend policy in companies listed on the Indonesia Stock Exchange. The sample for this research is companies listed on the IDX in 2017-2021 period. The analysis carried out was a hierarchical regression using SPSS 21 software. The study concluded that ESG was proven to be able to influence the value of companies listed on the IDX 2017-2021 period. Dividend policy has also been proven to be able to moderate the influence of ESG on the value of companies listed on the IDX for the 2017-2021 period.

Keywords: Environmental, social, governance,ESG, Company Value, Dividend Policy